Which AI visibility tool fits which situation?

At a glance

Monthly US dollar prices as shown on each vendor’s own pricing page on 30 September 2026. Annual billing is usually cheaper. We list Katman last on purpose: it’s ours, and we don’t put ourselves first in our own list.

Before you choose: what these tools measure

Every tool here asks assistants questions and counts what comes back. Two cautions apply to all of them, Katman included:

• Answers are unstable. Ask ChatGPT or Google’s AI the same question 100 times and there’s less than a 1 in 100 chance of getting the same brand list twice (SparkToro; third-party study). Frequency across many runs means more than any single rank.
• API answers differ from app answers. In a study of 1,000 prompts, brands named through the APIs overlapped with the apps’ answers by only about 15–32% (Surfer, updated 25 September 2026; third-party study, from a vendor that sells app-based tracking).

Questions worth asking any vendor, including us:

• Does it measure through the assistants’ APIs or through the consumer apps, and does it say which?
• How many times is each question asked per run, and does it show ranges rather than one rank?
• Which engines are in my plan, and which are paid add-ons?
• Can I export the raw answers and the cited URLs?
• Does it tell me what to change on my site, or only what it saw?

In our own review of 12 tools on 4 September 2026, all 12 were subscriptions priced mainly by the number of prompts tracked, and the complaint we saw most in reviews was some version of “I see the data but don’t know what to fix” (own desk review). Google adds that no third-party tool has access to its internal ranking or AI systems (Google AI optimization guide).

The tools, by situation

For enterprise brand teams

Profound

What it does: runs structured prompts across AI platforms and tracks where your brand appears, citations, sentiment, ranking and competitors. Enterprise tracks up to 9 answer engines. Price: free trial (50 prompts a day for 7 days on ChatGPT, Gemini and Google AI Overviews); Enterprise price on request; an Agency Growth plan (400 credits per client workspace) with no published price (checked 15 Oct 2026). Choose it if you’re a large brand or agency that wants the widest engine coverage in a hosted product. Weakness: no public price for brands, and client workspaces add up quickly for a small agency. Source: tryprofound.com/pricing, checked 30 Sep 2026.

Scrunch

What it does: AI search visibility tracking with site audits. Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Claude, Gemini, Meta AI, AI Mode and Grok. Price: Starter $300 a month, or $250 a month billed yearly (350 prompts, 3 seats); Growth $500, or $417 billed yearly; 7-day trial; Enterprise on request (checked 15 Oct 2026). Choose it if you want a hosted dashboard with audits and a trial before you commit. Weakness: Claude and Gemini tracking only come with Enterprise, and the page doesn’t say whether annual billing is cheaper. Source: scrunch.com/pricing, checked 30 Sep 2026.

For marketing teams on a budget

Peec AI

What it does: analyses brand performance across ChatGPT, Perplexity and Gemini for marketing teams. Price: Starter $95, Pro $245, Advanced $495 a month (50, 150 and 350 prompts); European visitors see euro prices. Choose it if you want a focused tracker with unlimited users. Weakness: on Starter and Pro, Perplexity is a paid add-on. Source: peec.ai/pricing, checked 30 Sep 2026.

Otterly.AI

What it does: tracks ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, AI Mode and Gemini as add-ons (Gemini and AI Mode from $9, Claude from $29, checked 15 Oct 2026). Price: Lite $29, Standard $189, Premium $489 a month; free trial. Choose it if you need the lowest entry price from a dedicated tracker. Weakness: Lite tracks only 15 prompts, and Gemini, AI Mode and Claude cost extra. Source: otterly.ai/pricing, checked 30 Sep 2026.

AthenaHQ

What it does: tracks and helps improve AI search visibility; Starter covers 11 models, including ChatGPT, Claude, Gemini, Copilot, Grok and Perplexity. Price: Essential is free (300 credits); Starter $295 a month, or $245 billed annually. Choose it if you want many models in one plan. Weakness: API access and extra credits are add-ons with no public price. Source: athenahq.ai/plans, checked 30 Sep 2026.

Rankscale

What it does: tracks brand visibility across 17+ AI engines. Price: Essentials $17 a month, billed yearly only; Pro $99, Pro+ $229, Growth $385 a month; 7-day Pro trial (checked 15 Oct 2026). Choose it if you want broad engine coverage at the lowest price. Weakness: Essentials includes 120 credits a month, so regular tracking of many prompts means a higher tier. Source: rankscale.ai/pricing, checked 30 Sep 2026.

For teams already paying for an SEO suite

Semrush AI Visibility

What it does: tracks 25 custom prompts daily per domain, with mentions from ChatGPT, Google AI, Gemini and Perplexity and an AI-readiness site audit. Price: $99 a month per domain. Choose it if your team already works in Semrush. Weakness: 25 prompts per domain is a small question set, and Claude isn’t among the listed sources. Source: semrush.com/pricing/ai, checked 30 Sep 2026.

Ahrefs Brand Radar

What it does: tracks brand visibility across AI answers, YouTube and Reddit; the AI Visibility Index covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Price: custom prompts from $50 a month; the index $199 a month per platform group, or $699 for all models; also sold standalone. Choose it if you want AI visibility next to Ahrefs’ web, YouTube and Reddit data. Weakness: no free trial; the full index is one of the pricier options here. Source: ahrefs.com/brand-radar, checked 30 Sep 2026.

SE Ranking

What it does: an SEO platform whose AI Search add-on tracks AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. Price: Core $129 a month, plus $89 a month for 200 AI prompts; 14-day trial. Choose it if you’re already on SE Ranking. Weakness: the useful AI tracking sits in an add-on on top of the base plan. Source: seranking.com/subscription.html, checked 30 Sep 2026.

Search Atlas

What it does: a broad SEO, content and ads platform; AI visibility is one feature. Price: Starter $99 (no AI visibility), Growth $199 (ChatGPT, Gemini, AI Mode), Pro $399 (adds Copilot and Perplexity), Agency from $999 a month; 7-day trial. Choose it if you want one platform for SEO, content and ads. Weakness: if you only need AI visibility, you pay for much more. Source: searchatlas.com/pricing, checked 30 Sep 2026.

For agencies reporting to clients

AgencyAnalytics AI Tracker

What it does: shows how clients appear in ChatGPT, Google AI Overviews, AI Mode, Claude, Perplexity and Gemini inside AgencyAnalytics’ client reports. Price: $25 per 250 credits a month (one credit is one prompt on one platform in one location), on top of an AgencyAnalytics plan from $25 per client a month; open beta since 16 July 2026. Choose it if your client reporting already runs there. Weakness: it’s in beta, and checks run weekly rather than daily. Source: agencyanalytics.com/features/ai-tracker, checked 30 Sep 2026.

For builders who want fixes in their code

Katman

What it does: an MCP server that runs inside Cursor, Claude Code, VS Code and other AI coding tools. It reads your codebase and live site the way AI crawlers do, guides your AI through research, plan, build and verify, and measures ChatGPT, Claude, Gemini, Perplexity and Grok through OpenRouter with your own key. Price: Katman Pro costs $99 a month for up to 3 sites and 30 audits, counted per calendar month; Growth, where we do the work for you, is $1,490 a month. Both include every tool (scan, live audit, research, keywords, plan, lint, visibility runs and reports, plus the tools that write pages and files), the course and the community. A visibility run on the default panel (14 questions, five assistants) also costs about $1.2–3.7 of your own OpenRouter credit, paid to OpenRouter and shown before it runs. Details are on the pricing page. Choose it if you build with AI coding tools and want the fixes made and checked in your code. Weakness: it isn’t a hosted monitoring suite: the dashboard shows only what you sync from your editor, with no team seats, no white-label client reports and no scheduled runs unless you set up GitHub Actions. API answers are a proxy for what the apps show. It’s version 0.1. More on what Katman does and how visibility runs work.

No budget? Start by hand

You can run the same measurement yourself before paying anyone:

1. Write 12 questions your customers would ask, without your brand name, plus “What is [brand]?” and “What is [brand] ([domain])?”.
2. Ask them in ChatGPT, Perplexity, Gemini, Claude and Copilot, logged out, with web search on.
3. Record for each answer: were you named, were you recommended first, which of your pages was cited, who else was named.
4. Ask the same questions again 14 days later and compare.

The full method, including what to fix when you’re absent, is on the method page.

How we checked

We read each vendor’s own pricing or product page on 30 September 2026, loading pages in a browser where prices appear only after JavaScript runs. Prices are monthly in US dollars; some vendors show euros or pounds by location. We quote features in our own words from those pages and didn’t use third-party review sites. If a vendor changes its pricing, the vendor’s page wins; tell us at hello@katman.pro and we’ll update this page.

Written by the Katman team, Rnify Limited.